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 Broward County Real Estate Agents Jelena Panfilova and Branon A. Edwards
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Jelena Panfilova
Licensed Florida Realtor®

Direct Phone: 786-417-4911

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Branon A. Edwards, e-PRO
Licensed Florida Realtor®

Direct Phone: 786-417-4910

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    The Truth About FSBO


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    The Truth About FSBO

    First of all, what is FSBO?
    FSBO = For Sale By Owner. (pronounced "Fizz-bo")  
    When property owners try to sell their property without representation from a qualified professional. 
    If, after reading this webpage,
    you decide that you'd like to
    try to sell your property without professional representation,
    please contact us

    If you are in Miami-Dade or Broward Counties,
    we'll send you a FREE video,
    we will advertise your property on our website FREE,
    and we will even take digital photos
    of your home that you can use FREE.

    Why would we help you FSBO?
    Firstly, we may have a buyer who is looking for exactly what you're trying to sell.  
    And as professionals, we are always interested in
    knowing as much as we can about the markets we sell.

    Secondly, if you're looking to sell your property,
    chances are that you'll need an agent
    to help you find a new home. 
    Even if you're moving out of state,
    we can help you find a reputable agent
    wherever you're moving.  

    Thirdly, we also know that
    90% of FSBOs eventually list with an agent,
    and honestly, we would like the opportunity
    to be your Realtors of choice in the future.

    Contact Us
    No Obligation.No Pressure.

    The Facts About FSBOs
    Click here for the Original Article from Realtor.Org

    A close look at "For-Sale-By-Owner" (FSBO) data from NAR's 2006 Profile of Home Buyers and Sellers

    Each year a small army of home sellers throw caution to the wind and “go it alone” without the assistance of a licensed real estate professional.

    This ever-decreasing band of risk-takers, ventures into the land of pricing, marketing, screening, scheduling, showing and paperwork, with the goal of saving some money. It's often an experience they find less than rewarding.

    The numbers (if not the sellers) tell the story.

    In 2006, just 12 percent of sellers chose the FSBO (“For Sale By Owner”) route, down from 13 percent the previous year, according to NAR’s 2006 Profile of Home Buyers and Sellers. This is down from about 20 percent in 1987.

    But more telling than the decline in FSBOs is the fact that 40 percent of all FSBOs sold their homes to someone they knew prior to the transaction. This means that only 7 percent of all home sales are open market FSBO transactions. The rest are simply unrepresented sellers in private transactions.

    fsbo statistics 
    From NAR's 2006 Profile of Home Buyers and Sellers

    Eighteen percent of FSBO sellers indicated that preparing the home for sale was the most difficult task when selling without the assistance of an agent, followed closely by understanding and performing paperwork (16 percent) and selling within their desired time frame (15 percent).

    As for profit — after all is said and done, FSBOs don’t always come out with fatter wallets. Again, the numbers tell the truth.

    Homes sold with the help of a real estate professional in 2006 sold on average for 32 percent more than FSBO sales. The median FSBO selling price in 2006 was $187,200, compared with $247,000 for agent-assisted transactions.

    • Offered at the WRONG PRICE.
      • Overpriced and lose valuable time, effort, and marketing dollars.
      • Underpriced and lose valuable equity.
    • FSBO Websites
      • 'Free' sites often sell their mailing lists to generate revenue.
      • Most sites charge listing fees that vary from just a few dollars to thousands of dollars, but provide little traffic or leads.
      • Many sites are poorly marketed, which means it's unlikely a buyer will ever find your property in the first place.
    • Marketing (newspapers, open house events, showings, etc)
      • Expensive
      • Time consuming
      • Often ineffective
      • Frequently results in unqualified buyers and 'tire kickers'
    • Typical Results
      • 90% eventually list with a Realtor
      • Only about 14% actually sell by owner
    • Transaction Problems
      • Personality conflicts between buyer and seller often lead to problems or litigation.
      • Maze of paperwork required to complete a sale.
      • Inexperienced buyers or sellers may pay unnecessary costs and expenses.
      • Property defects and problems are often not propertly disclosed in FSBO transactions.
      • Title/deed errors can lead to long-term difficulties and even foreclosure (tax liens, mortgage liens, clouded title, etc).

    Something else to consider...

    Most buyers are already working with real estate agents
    because doing so is generally free for them.

    Many buyers have a pretty good idea what they want and don't want to spend weeks driving around potential neighborhoods or digging through the classifieds.  

    By working with a real estate agent, they get the benefit of having a professional show them an area, point out important things they might otherwise miss, give them information about the neighborhoods, schools, laws, and regulations, help them negotiate a good deal for their purchase, help them wade through the piles of paperwork, plus walk them through the closing process and make certain everything that needs to get done actually gets done.

    What Sells Houses?

    Exposure sells houses.

    You want to expose or market your home to as many people (specifically qualified buyers)
    as possible in the fastest time possible, right?

    More Exposure = More Potential Buyers
    More Potential Buyers = More Offers
    More Offers = Better Sales Price

    So how do you get more exposure?
    Market your property more.

    Typical FSBO Marketing Includes:
    a Yard sign
    a few newspaper ads
    maybe an ad on a FSBO site or two


    Click Here for our typical 6% marketing plan


    Can you sell your property on your own?
    Yes, of course.  The real question is whether or not you really want to do so.

    Can you and your family afford to waste valuable time and money testing the market and trying things on your own?
    • If your answer is no, then contact us now to request a Free Seller Consultation.
    • If your answer is yes, let us know.  We will be happy to put you on our mailing list and send you weekly ideas on how to help you sell your property.  We'll even rent you a TALKING HOUSE if you're interested.  Pssst - ask about our FREE video!
    Why would we help you FSBO?
    Firstly, if you're looking to sell your home, chances are that you'll need an agent to help you find a new home.  Even if you're moving out of state, we can help you find a reputable agent wherever you're moving.  

    Secondly, we also know that 90% of FSBOs eventually list with an agent, and honestly, we would like the opportunity to be your Realtors of choice in the future.

    Looking for a New Home?  

    Ask us about
    Talking House Transmitters for rent

    Still Want to Sell on Your Own?


    Thinking about buying a FSBO?


    When you are in the market to purchase a home, there is a lot to learn about the process. Review our process on how to purchase a home in Florida. You should also understand some of the hidden risks when considering purchasing a home by a "For Sale By Owner" (FSBO or Unrepresented Seller) without a Aqualand Realty Florida sales associate.

    The Unrepresented Seller most likely has not received a thorough Competitive Market Analysis on their home from a professional Realtor or Appraiser. Therefore, the seller's pricing is often inflated and speculative. Typically, the Unrepresented Seller theorizes that pricing can always be reduced and consequently, overprices the home. If you are not represented by a Aqualand Realty sales associate, who is a local market specialist possessing valuable up-to-date market information, chances are that you will more than likely overpay for the home.

    The Seller's Disclosure is the seller's divulgence, to the best of their knowledge, of the physical aspects of the property. This includes numerous categories such as condition of land, structural condition, plumbing, roofing, electrical, any additions and remodeling of the property. Seller's Disclosure is mandatory in many states; however, a written Seller's Disclosure is optional in most states. Unfortunately, Unrepresented Sellers do not provide a Seller's Disclosure Statement unless the Buyer is knowledgible about the document in advance or is represented by a Realtor.

    Aqualand Realty Residential Real Estate has found through experience that disclosure in writing is the best way to clearly communicate the physical aspects of the property. The Seller's Disclosure reduces uncertainty and misunderstandings thus giving buyers confidence and peace of mind when negotiating on a property. Your Aqualand Realty sales associate can assist with having a FSBO fill out this company form to assist you prior to making an offer to purchase the property.

    Purchasing a home is one of the biggest investments you will ever make. It is important to have the proper representation for this life-changing transaction. A professional Aqualand Realty sales associate can represent you in all areas: negotiating the best price, terms, conditions, inclusions, exclusions, disclosure and area information. When you purchase directly from an Unrepresented Seller as an Unrepresented Buyer, no professional representation is provided.

    Quite often, Unrepresented Seller transactions fall through because of personality conflicts, overzealous demands by either buyer or seller or the seller's emotional ties to the property. A Aqualand Realty Buyer's Agent acts as a "non-emotionally involved third party" who can help work through all sensitive issues. The Agent can also be present for the home inspection and help manage all the details of the transaction.

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    Miami Realtor Contact Information:
    Jelena Panfilova

    Branon A. Edwards, e-PRO
    Licensed Florida Realtor®

    Jelena Direct: 786-417-4911

    Branon Direct: 786-417-4910

    Private Fax: 
    Office Contact Information:

    Aqualand Realty, Inc
    8359 Stringfellow Road
    Saint James City, FL 33956 USA

    Fax: 786-524-5747

    Thank you for the opportunity
    to EARN your business.
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    Branon A. Edwards and Jelena Panfilova are licensed Florida real estate agents with Aqualand Realty, Inc with a primary office located on Stringfellow Road in Saint James City, Florida. We specialize in waterfront, luxury, and investment properties - Miami Real Estate, Miami Beach Real Estate, Key Biscayne Real Estate, Aventura Real Estate, Sunny Isles Beach Real Estate, Golden Beach Real Estate, North Miami Beach Real Estate, Hallandale Beach Real Estate, Miami Shores Real Estate, the Miami Design District Real Estate, Miami Arts District Real Estate, Biscayne Corridor Real Estate, and select neighborhoods like Bay Point, Di Lido Island, San Marino Island, San Marco Island, Rivo Alto, Miami Shores, and North Bay Village. We also focus on preconstruction investments such as new luxury highrise condominiums and other new construction.

    The property information herein is derived from various sources that may include, but not be limited to, county records and the Multiple Listing Service. Although the information is believed to be accurate, it is not warranted, and you should not rely upon it without personal verification.

    Thank you for the opportunity to earn your Real Estate Business!